Fresh apps on tour

The EU Fresh Info is a two day innovation event for companies involved in fresh produce.

Among those to share their insights were: The Port of Rotterdam, Copenhagen Business School, Jumbo supermarkets, Albert Heijn supermarkets, Univeg, Frugi Venta, Fruitday and SanLucar. Itude Mobile exhibited on both days and presented our smart seal product during the breakout sessions on Wednesday.

Some highlights:

  • Good news for dutch exporters: In China, nobody trusts domestic produce, which is creating a massive market for online purchase of fruit and vegetables.
  • Paper shipping documents are expensive; two thirds of the cost of international transportation by shipping container is due to (paper) documents.
  • Data sharing initiatives around the Port of Rotterdam are blossoming; Container Monitor and the use of Global Location Numbers for port berths will make life easier for carriers in the Rotterdam area.



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