TransFollow in partnership with IRU

18 July 2016 

The Dutch logistic IT solution provider, TransFollow and the International Road Transport Union (IRU) have formed a partnership to drive paperless freight transport across Europe and beyond.

Itude Mobile congratulates TransFollow on this huge opportunity to roll out their innovative solutions on an international scale.
TransFollow created several important applications for the transportation sector. One of which is a platform and smartphone app to support the transport of Dangerous Goods (ADR).

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Has Google Glass™ got potential?

As Glass explorers we get asked what the (business) potential is.

Taking pictures and video or getting information from the internet seems to be the biggest need for the first time Google Glass™ users. But the technology that Google Glass™ provides is much bigger, and it is already being trailed in different industries. So what are some real-world applications that are already being developed

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Looking ridiculous and loving it: clay shooting on Google Glass

A few weeks ago i had the opportunity to try out a google glass for a few days.  The overall experience of using glass is a bit clunky at first. The head jerking and talking to yourself make you look silly and you know it. The applications on glass do not feel natural and are not compelling enough to justify looking like an idiot. Being a developer, i naturally dived into the programming tools and how i could create apps for it. That was cool for a while, and i found myself trying out card based UI’s.

Then i discovered the games…..

Clay pidgeon shooting in particular. The game is quite simple. You say ‘Pull’ and a white disk shoots out. You aim with a crosshair smack in the middle of your field of vision. The player tracks the white disk and say ‘Bang’. If you hit the disk it explodes and you score points. This was the first app on glass that held my attention for more than a minute, and after playing for 10 minutes i realized my friends were looking at me like i was a complete idiot. So i passed the glass to someone and proceeded to watch them shoot virtual clay pidgeons, standing around and bobbing their heads like utter fools. The experience was compelling enough for me (and my friends) to ignore any embarassment and keep on playing. And thats just shooting a white disk.

This reminded me of the time when mobile phones were new and occasionally you would see people apparently talking to themselves. The idea of having a private phone conversation in public places was new and it took a while to get used to. Social conventions dictated that people did not talk out loud to themselves. Twenty years later it is completely natural to see people discussing business or private matters on their phone with a headset while in a train or on a crowded street.

Shooting clay pidgeons was the first moment i realized that google could actually be on to something with glass. Granted, shooting clay pidgeons is less of a basic need than calling other people on the phone. But on the face of it, neither was SMS, the mobile web or Apps. Yet hundreds of millions use WhatsApp or Facebook to communicate.

So i am willing to accept that in the near future glass apps will appear that will be useful and fun for many people. And that millions will use glass-like devices (with more stylish and better hardware of course).


Glass, a UX point of view

You probably already know Google Glass, and maybe even read on how to create Glasswear, but what about a UX point of view.
In this article we will be discussing the UX of Glass.


Glass was designed to be used everyday and everywhere as content provider, so having a easy and clear UX is essential.
Its UX is remarkably consistent with the UX of other Google products: crisp and flat.
Controlling Glass through voice commands, navigating from the touch-sensitive side or using the camera button on top, are all done with ease.
Lets have a closer look at some of these UX features.


The home card is the starting point for all things Glass, and from this screen, you can invoke Glass through voice activation.
A user can activate the home card, and basically use Glass by either tapping the touchpad or tilting ones head (up).
Why they chose to add this feature, I still don’t know, but using this “head wake up” only enhances the weirdness of wearing Glass.


Talking about voice activation, when you actually want to have a look at some of the voice triggered actions, you first have to say the magic phrase “ok Glass”. Doing so will show you a list of voice commands that are available by default.

As supposed to the “normal” way of navigating (swipe forward, backwards or down), you view the list by looking down. This isn’t a smooth experience and leaves a lot to be desired.


The UI is driven by the timeline, a series of information cards displayed depending on what you’re doing and where you are in the timeline.
For example, to go to the previous cards (photos, messages, emails, etc.), you swipe from back to front, pulling up the past from behind you.
Cards associated with upcoming events, like Google Now cards for traffic, flights, restaurant recommendations, etc. are all ahead of you. So you swipe backward to pull those things into your view.

It will take you a bit of time to get the hang of it, but eventually you will master it.


In conclusion, Google has managed to simplify the UX. The technology is there when they want it but out of the way when they don’t.
From an UX point of view it’s not really as consistent, and there is definitely a learning curve.
So Glass has still a long way to go, but is paving the way to new possibilities.

Up next: Glass, a Developers point of view.